Inside Meta Ads Essentials, you’ll learn the STS Framework, the 3-step method that trains Meta to find actual buyers, not just cheap Leads.
This is the exact system I’ve used to fix failing ad accounts and scale profitable campaigns across multiple industries.
Structure – Build your campaign with the right setup from the start. That means organizing your testing and scaling campaigns in a way that sends the right signals to Meta’s AI
Test – Use a proven testing method to quickly find winning creatives that actually convert, no more false positives or scaling duds.
Scale – Once winners are found, we increase budget and expand the reach using the right combinations to drive consistent, profitable growth.
You’ll structure your campaigns to send clean, strategic signals to the algorithm.
You’ll test the right way, using a system that finds winners without false data.
You’ll scale only what’s been trained to convert, not what got the cheapest leads.
Hey, I am Eddy Miranda... I was Grant Cardone’s Digital Marketing Manager. I took over his real estate funnels and made them the most profitable division in the company.
I’ve worked behind the scenes managing ad accounts and funnels for names like Grant Cardone, Brandon Turner, HL Pro Tools and dozens more across nearly every niche you can imagine.
Over time, one truth became obvious:
The algorithm doesn’t care about your offer.
It only cares about the data you feed it.
After reviewing hundreds of ad accounts and spending millions fixing what was broken, I started testing ways to structure campaigns that force Meta to prioritize buyers, not just Cheap Leads.
That process became the STS Framework, a 3-step system to Structure, Test, and Scale campaigns the right way.
And when I started applying it, everything changed:
No more garbage leads
No more guessing
No more spaghetti-at-the-wall campaigns
Just real, scalable results.
This is the same framework I use every day for agency clients, not because I’m some ad wizard, but because I’ve spent years refining what actually works at scale.
Now I’ve broken it down for you step-by-step inside Meta Ads Essentials, so you can:
Skip years of mistakes
Save thousands in wasted spend
And get the power to scale predictably on demand
Shows you what to test (and what to ignore)
Gives you the structure to stop wasting budget
Helps you scale only what’s proven to work
Structure. Testing. Scaling.
The same framework I’ve used while managing $10M+ in ad spend for brands like Grant Cardone, Brandon Turner, and HL Pro Tools.
Show up everywhere your audience is, without blowing your budget. Learn the exact awareness campaign structure I use to create "celebrity effect" results for clients.
Test offers and dial in messaging FAST using Meta’s built-in lead forms — no funnel required. This is how I help clients validate angles and get quality leads without complicated tech setups.
Learn how to turn DMs into booked calls and conversions with my four-part Messenger strategy. Perfect for testing messaging, qualifying leads, or closing without sales calls.
Organize and structure your campaigns the right way, just like a pro media buyer. No more guessing what to name ad sets, where to put exclusions, or how to test creatives.
If your Meta ads haven’t worked in the past, you’re not alone. Most people launch with broken targeting, confusing creative setups, or interest-based strategies that Meta hasn’t prioritized in years. These are the fixes META doesn’t want you to know about.
Let’s fix that once and for all.
Gain instant access to your course inside the community.
Engage with like-minded high-ticket coaches and course creators. Ask questions, share experiences, and overcome hurdles together.
The STS Framework
Omnipresence Strategy
InstaForms Funnel
Messenger Funnel
Bonus #1: Ads Strategy Templates
Bonus #2: Common Mistakes That Kill Results
Bonus #3: Ads Essentials Community
Is this only for beginners?
Do I need a funnel or A landing page?
I’ve run ads before and they didn’t work. Will this help?
How much ad spend do I need to make this work?
Will I get templates and Step-By-Step Walkthrough?
Can I give this to my team or VA?
Is there any support or community access?
How fast will I see results?
What if it doesn’t work for me?
Launch fast — even if it’s your first time running ads
Scale smarter — with proven exclusions, creative, and naming systems
Plug your leaks — with our Common Mistakes training so you don’t sabotage results
Get ongoing support — inside the private Skool community